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spanish language tv + video for state lottery
arizona lottery
:60 powerball spanish tv
As part of a unique agency partnership and creative collaboration with E.B. Lane, we created various spanish tv spots to promote the Arizona Lottery. Working together, our creative teams developed hispanic relevant ads (alongside english general market spot) for seamless multicultural campaigns and productions.
arizona lottery
lopez negrete communications
what i brought to the project:
tv / video concept to execution +
focus group testing +
creative direction +
client engagement +
cross-agency creative collaboration +
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