AWARD-WINNING + TV + SOCIAL + DIGITAL + DOCUMENTARY
AGENCY: Lopez Negrete Communications
MY ROLE: ACD of TV & Video Creation Team
(complete list of team members credits
can be made available upon request)
During Hispanic Heritage Month, Verizon needed help building a relationship with the Hispanic consumer. Sales reflected the poor connection to the brand on any relevant or meaningful level.
Crea Futuro was organically formed with real stories of Hispanics who, with Verizon’s technology, are shaping the future. The marquee story featured six Latina middle school students who created the “Hello Navi” app to help their vision-impaired classmate navigate their school. Their story ran during Hispanic Heritage Month (September 15 – October 19) via TV, digital banners, social media and point of sale.
An CD of the talented creative team at Lopez Negrete Communications.
WEB MARKETING ASSOCIATION AWARD
Best Internet Service Provider Website
AWARD: AAF ADDY
National TV Single - "Hello Navi” :60 (English)
Digital Video/Branded Content - Crea Futuro Documentaries “Hello Navi”
National TV Single - "Hello Navi” :60 (Spanish)