:15 SOCIAL MEDIA VIDEO

MULTICULTURAL + SOCIAL VIDEO + DIGITAL CONTENT + PROMOTION

OPPORTUNITY
How could we lure the U.S. Hispanic population to try fishing and boating? The Recreational Boating and Fishing Foundation (RBFF) wanted to pitch to the Hispanic community the idea that fishing really is the perfect activity for family.

SOLUTION
The Así Vamos a Pescar (This Is How We Go Fishing) campaign is just launching for Hispanic anglers and boaters nationwide.

We caught real, funny, and shareable fishing moments of athlete influencers (like MLB's 2015 Rookie of the Year Carlos Correa and his family) to demonstrate how “we” go fishing — we as Latinos, and we as busy and growing families looking to create memories. 

ROLE
A CD/designer of the talented creative team at Lopez Negrete Communications and Professional Sports Partners.