FIRST COUNTDOWN CLOCK IS UNVEILED AT NRG STADIUM

NASA ASTRONAUT SCOTT KELLY KICKS OF THE JOURNEY TO HOUSTON SUPERBOWL 51

TD — THE OFFICIAL MASCOT OF THE HOUSTON SUPER BOWL HOST COMMITTEE

BRAND IDENTITY + MASCOT & SIGNAGE DEVELOPMENT + EVENT ACTIVATION + SOCIAL MEDIA + CONTENT CREATION*

OPPORTUNITY
Super Bowl LI was heading to Houston and the Houston Super Bowl Committee tapped the talents at Lopez Negrete Communications and Professional Sports Partners to create memorable elements of this epic show.

SOLUTION
Most notable are the large countdown clocks placed around the city; the lovable HSBHC mascot T.D. and the Countdown Kick-Off coordinated with NASA.

ROLE
A CD/designer of the talented creative team at Lopez Negrete Communications and Professional Sports Partners.