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miguel herrera creative director + graphic designer


creative director

+ graphic designer

+ artist

+ multicultural

thinker

+ strategic marketer

explore the stories

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miguel herrera creative director + graphic designer


creative director

+ graphic designer

+ artist

+ multicultural

thinker

+ strategic marketer

explore the stories

 

"... miguel has an inherent natural talent and understands beautiful design as much as purity of concept ... he'll work harder and longer than anyone else ... he can look at an assignment and easily elevate it to a larger brand strategy."

— LUIS GONZALEZ, Creative Director at BBDO New York

 
 
 
 
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saint arnold brewing co.


see how houston’s original craft beer
brand got a tasty & refreshing update

saint arnold brewing co.


see how houston’s original craft beer
brand got a tasty & refreshing update

STRATEGIC BRANDING + PACKAGE DESIGN + ILLUSTRATION + SOCIAL*

OPPORTUNITY
When Saint Arnold needed a refreshing new look — while keeping the small brewery feel, they turned to Lopez Negrete Communications. 

SOLUTION
A graphic illustrated style with vivid colors and light-hearted visuals was the perfect solution to help this H-town favorite fly off the shelves.

ROLE
CD/Illustrator of the talented creative team at Lopez Negrete Communications

 

The label first to release was the new beer — 5 O’Clock Pils which we helped to name,design, launch and of course, taste.

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graphic design & illustration


my mantra when working on a design project? 
simple elegance

graphic design & illustration


my mantra when working on a design project? 
simple elegance

"when it comes to design, Only two words are necessary — simple elegance"

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super bowl 51 and the HSBHC


the houston super bowl host committee was
looking for texas-sized ideas to kick off the big game
in the biggest way possible

super bowl 51 and the HSBHC


the houston super bowl host committee was
looking for texas-sized ideas to kick off the big game
in the biggest way possible

FIRST COUNTDOWN CLOCK IS UNVEILED AT NRG STADIUM

NASA ASTRONAUT SCOTT KELLY KICKS OF THE JOURNEY TO HOUSTON SUPERBOWL 51

TD — THE OFFICIAL MASCOT OF THE HOUSTON SUPER BOWL HOST COMMITTEE

BRAND IDENTITY + MASCOT & SIGNAGE DEVELOPMENT + EVENT ACTIVATION + SOCIAL MEDIA + CONTENT CREATION*

OPPORTUNITY
Super Bowl LI was heading to Houston and the Houston Super Bowl Committee tapped the talents at Lopez Negrete Communications and Professional Sports Partners to create memorable elements of this epic show.

SOLUTION
Most notable are the large countdown clocks placed around the city; the lovable HSBHC mascot T.D. and the Countdown Kick-Off coordinated with NASA.

ROLE
A CD/designer of the talented creative team at Lopez Negrete Communications and Professional Sports Partners.

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art for the arts


my mantra when working on a design project? 
simple elegance

art for the arts


my mantra when working on a design project? 
simple elegance

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tv & video


my mantra when working on a design project? 
simple elegance

tv & video


my mantra when working on a design project? 
simple elegance

"Miguel is one of the few multifaceted creatives with whom people from very different backgrounds can feel comfortable working with. Apart from being an extraordinary creative mind (from ideation, to concepting, to visualizing and crafting) ... He listens, engages, and is able to walk anyone through the creative process to, ultimately, sell his ideas..."

— Leonardo Basterra, Founder/Partner at the Voice Society

 

AWARD-WINNING  TV + PRINT 

Traffic-related accidents were one of the world's leading causes of death and injury. REDFLEX was working to change that but they needed a powerful PSA to spread the fact that cameras are really helping to save hundreds of lives every year 

AAF ADDY: GOLD
National TV Single :60 

Ringling Bros. and Barnum & Bailey, the Greatest Show on Earth, is for children of all ages. For 140+ years, it has provided extraordinary family experiences — cherished memories to last a lifetime.

Walmart teamed up with renown chef Aaron Sánchez to highlight the high quality of their meat and produce.

As the co-star of Food Network’s hit series, Chopped, and the host of Cooking Channel’s Taco Trip, he delivered the message in a real, cross-culturally relevant way.

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crea futuro and verizon


verizon is leader in tech —

but they needed some help making

an emotional brand connection with hispanics 

crea futuro and verizon


verizon is leader in tech —

but they needed some help making

an emotional brand connection with hispanics 

:60 TV (PRODUCED IN ENGLISH & SPANISH)

AUTHENTIC & INSPIRATIONAL SOCIAL POSTS

AWARD-WINNING + TV + SOCIAL + DIGITAL + DOCUMENTARY

AGENCY: Lopez Negrete Communications
MY ROLE: ACD of TV & Video Creation Team
(complete list of  team members credits
 can be made available upon request)

OPPORTUNITY
During Hispanic Heritage Month, Verizon needed help building a relationship with the Hispanic consumer. Sales reflected the poor connection to the brand on any relevant or meaningful level.

SOLUTION
Crea Futuro was organically formed with real stories of Hispanics who, with Verizon’s technology, are shaping the future. The marquee story featured six Latina middle school students who created the “Hello Navi” app to help their vision-impaired classmate navigate their school. Their story ran during Hispanic Heritage Month (September 15 – October 19) via TV, digital banners, social media and point of sale. 

ROLE
An CD of the talented creative team at Lopez Negrete Communications.

WEB MARKETING ASSOCIATION AWARD
Best Internet Service Provider Website 

AWARD: AAF ADDY
Gold:
National TV Single - "Hello Navi” :60 (English) 
SILVER:  
Digital Video/Branded Content - Crea Futuro Documentaries “Hello Navi”
National TV Single - "Hello Navi” :60 (Spanish)

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RBFF + CARLOS CORREA


RBFF needed to lure

a growing population

of hispanics embrace fishing &

boating as the perfect family activity

RBFF + CARLOS CORREA


RBFF needed to lure

a growing population

of hispanics embrace fishing &

boating as the perfect family activity

:15 SOCIAL MEDIA VIDEO

MULTICULTURAL + SOCIAL VIDEO + DIGITAL CONTENT + PROMOTION

OPPORTUNITY
How could we lure the U.S. Hispanic population to try fishing and boating? The Recreational Boating and Fishing Foundation (RBFF) wanted to pitch to the Hispanic community the idea that fishing really is the perfect activity for family.

SOLUTION
The Así Vamos a Pescar (This Is How We Go Fishing) campaign is just launching for Hispanic anglers and boaters nationwide.

We caught real, funny, and shareable fishing moments of athlete influencers (like MLB's 2015 Rookie of the Year Carlos Correa and his family) to demonstrate how “we” go fishing — we as Latinos, and we as busy and growing families looking to create memories. 

ROLE
A CD/designer of the talented creative team at Lopez Negrete Communications and Professional Sports Partners.

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hspca


the houston super bowl host committee was
looking for texas-sized ideas to kick off the big game
in the biggest way possible

hspca


the houston super bowl host committee was
looking for texas-sized ideas to kick off the big game
in the biggest way possible

HOUSTON SPCA LOGO

HOUSTON SPCA LOGO WITH TYPE

BRAND IDENTITY + PRINT

OPPORTUNITY
The Houston SPCA was recognized as one of the most distinctive animal advocate and rescue organizations in the world — but they needed a brand ID that was just as distinctive.

SOLUTION
Like the animals they serve and protect everyday, we wanted to help them mark their territory with a new “Texas Paw Print” logo. We combined this with a simple, clean aesthetic to give them a powerful brand identity. 

ROLE
Sr. Art Director/Illustrator of the talented creative team at FKM.